Flagship Brands

Alliance is a strategic logistics partner for Duracell – we support retailers and distributors nationwide. With factory direct pricing and a full range of Duracell products in stock, Alliance is your single trusted source for Duracell. 


Trusted Technology

• Brand strength
• Brands matter in the battery category!
• A Healthy Duracell = Healthy battery category
• Duracell is #1 across all brand attributes


Introducing Duracell OPTIMUM

• Biggest innovation in battery technology in 50 years
• 13 patents, R&D spend in hundreds of millions
• Increased battery performance of up to 70%
• Innovative packaging


Drive category growth with our team

• Retail displays
• Sales campaigns
• Promotions
• POS analysis
• E-commerce enhancements